Email Marketing

I manage the email marketing calendar for three niche eCommerce stores. I partner with brands such as Saucony, Carhartt and Under Armour to effectively market their brands. Working with an in-house design team and my own team of copywriters, I develop and finalize the creative in order to meet each month’s marketing goals.

Holiday Promotions

In retail, the holiday season is the most important of the year. In the digital world, it’s even more critical. I act as the project manager for all of Cat5 Commerce’s holiday promotions–coordinating everything from sourcing deals to the creation of custom landing pages. Every year I’ve been involved with Black Friday and Cyber Monday promotions, the company has seen significant growth in year-over-year profit.  

Product Branding

In 2015, TacticalGear.com launched its own line of tactical gear. I was responsible for developing a voice for the brand that effectively communicates its value and quality, while also maintaining a tone genuine to the military and law enforcement community.